{"id":706,"date":"2025-05-30T00:07:15","date_gmt":"2025-05-30T00:07:15","guid":{"rendered":"http:\/\/www.chuckwardrealestate.com\/?p=706"},"modified":"2025-09-22T12:10:02","modified_gmt":"2025-09-22T12:10:02","slug":"bet365-fanatics-gaining-osb-share-at-expense-of-two-rivals","status":"publish","type":"post","link":"http:\/\/www.chuckwardrealestate.com\/index.php\/2025\/05\/30\/bet365-fanatics-gaining-osb-share-at-expense-of-two-rivals\/","title":{"rendered":"Bet365, Fanatics Gaining OSB Share at Expense of Two Rivals"},"content":{"rendered":"<ul>\n<li><strong>Bet365, Fanatics gradually climbing US sports betting ranks<\/strong><\/li>\n<li><strong>Market share gains appear to be coming at expense of pair of older rivals<\/strong><\/li>\n<\/ul>\n<hr \/>\n<p>Bet365 and Fanatics are two of the younger contenders in the US online sports betting industry, but their gradually adding market share and those gains appear to be coming at the expense of older competitors BetMGM and Caesars Sportsbook.<\/p>\n<figure id=\"attachment_300112\" aria-describedby=\"caption-attachment-300112\" data-style=\"width: 858px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-300112 size-post-thumbnail-858xAUTO lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Fanatics Sportsbook Virginia online sports betting\" width=\"858\" height=\"572\" data-src=\"http:\/\/www.chuckwardrealestate.com\/wp-content\/uploads\/2025\/05\/fanatics-858x572-1.jpg\"><figcaption>The Fanatic Sportsbook logo. The operator and Bet365 are gaining market share in the US. (Image: Fanatics Sportsbook)<\/figcaption><\/figure>\n<p>That\u2019s according to analysis conducted by Eilers &amp; Krejcik Gaming (EKG), which analyzed state-level online sports wagering net gaming revenue (NGR), measuring the Bet365\/Fanatics duo against BetMGM and Caesars Sportsbook. The research firm notes that last month, Bet365 and Fanatics combined for 6% NGR share &#8212; a record for the pair.<\/p>\n<figure id=\"attachment_353545\" aria-describedby=\"caption-attachment-353545\" data-style=\"width: 430px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-353545 size-post-thumbnail-430xAUTO lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"bet365\" width=\"430\" height=\"287\" data-src=\"http:\/\/www.chuckwardrealestate.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-29-at-16-14-37-fbf69df4-f9e4-4535-955d-01eabdc50b82_600x400.jpg-JPEG-Image-600-\u00d7-400-pixels-430x287-1.png\"><figcaption>A chart detailing Bet365 and Fanatics sports betting gains. (Image: Eilers &amp; Krejcik Gaming)<\/figcaption><\/figure>\n<p>As noted in the chart above, <a href=\"https:\/\/www.casino.org\/news\/betmgm-forecasts-2025-profitability-sees-ebitda-of-500m-in-the-future\/\">the BetMGM<\/a>\/Caesars duo rebounded a bit last month, but EKG points out the two have long been ceding OSB share. Making <a href=\"https:\/\/www.casino.org\/news\/bet365-debuts-denver-hq-plans-to-fill-1000-jobs\/\">Bet365\u2019s strides<\/a> all the more impressive is that the UK-based operator offers internet sports wagering in a list of states that\u2019s far smaller than the overall group in which that form of betting is permitted. The company books sports bets in Arizona, Colorado, Indiana, Iowa, Kentucky, Louisiana, New Jersey, North Carolina, Ohio, Pennsylvania, and Virginia. OSB is allowed in 34 states and Washington, DC.\u00a0 Fanatics accepts sports wagers in 22 states and Washington, DC.<\/p>\n<h2>Bet365, Fanatics Could Overtake BetMGM, Caesars<\/h2>\n<p>The <a href=\"https:\/\/www.casino.org\/news\/sharpton-concerned-about-fanduel-draftkings-duopoly\/\">US OSB market is a duopoly<\/a> controlled in stranglehold fashion by Flutter Entertainment\u2019s FanDuel and DraftKings. Some argue that leaves smaller contenders fighting for scraps so it\u2019s noteworthy when there are market share shifts among the bit players &#8212; something EKG sees as imminent.<\/p>\n<blockquote class=\"main-blockquote\">\n<p>The data now points to a potential Fanatics-365 overtake\u2014an inflection that, in our view, underscores the momentum behind these ascendant challengers, and raises questions for BetMGM and Caesars about product parity and strategic identity,\u201d according to the research firm.<\/p>\n<\/blockquote>\n<p>Indeed, the gains notched by Bet365 and Fanatics are in part the result of those operators being liberal when it comes to <a href=\"https:\/\/www.casino.org\/news\/igaming-sportsbook-promo-spending-declines\/\">marketing and promotional spending<\/a>. Caesars Sportsbook and others in the industry have dialed back on those expenditures while others are keeping pace with Bet365 and Fanatics.<\/p>\n<p><strong>\u201cFanatics and 365 are pairing competitive product with aggressive bonusing. Caesars has eased off promo spend; BetMGM has ramped it\u2014but with inconsistent payoff,\u201d adds EKG.<\/strong><\/p>\n<h2>Why Bet365 Gains Matter<\/h2>\n<p>Specific to Bet365\u2019s OSB market share gains in the US, the data arrive at a crucial time because rumors abound regarding the future of that company. Recent speculation indicates the company may be engaged in talks with US investment bankers <a href=\"https:\/\/www.casino.org\/news\/bet365-reportedly-in-talks-on-sale-at-12-billion-valuation-or-ipo\/\">regarding a potential sale<\/a> at a valuation of as much as $12 billion.<\/p>\n<p>Some of the related chatter indicates Bet365 could consider a partial sale to a US private equity firm or list its shares in New York as an avenue for the Coates family to monetize its stake in the company.<\/p>\n<p><strong>Within the industry, there\u2019s talk that if Bet365 is sold outright or a private equity firm takes on a portion of the operator, that could position it for growth in the US, indicating that its recent market share gains in this country could make the operator more appealing to prospective suitors.<\/strong><\/p>\n<p>The post <a href=\"https:\/\/www.casino.org\/news\/bet365-fanatics-gaining-osb-share-at-expense-of-two-rivals\/\">Bet365, Fanatics Gaining OSB Share at Expense of Two Rivals<\/a> appeared first on <a href=\"https:\/\/www.casino.org\/news\">Casino.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bet365, Fanatics gradually climbing US sports betting ranks Market share gains appear to be coming at expense of pair of older rivals Bet365 and Fanatics are two of the younger contenders in the US online sports betting industry, but their gradually adding market share and those gains appear to be coming at the expense of older competitors BetMGM and Caesars [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.chuckwardrealestate.com\/index.php\/wp-json\/wp\/v2\/posts\/706"}],"collection":[{"href":"http:\/\/www.chuckwardrealestate.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.chuckwardrealestate.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.chuckwardrealestate.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.chuckwardrealestate.com\/index.php\/wp-json\/wp\/v2\/comments?post=706"}],"version-history":[{"count":3,"href":"http:\/\/www.chuckwardrealestate.com\/index.php\/wp-json\/wp\/v2\/posts\/706\/revisions"}],"predecessor-version":[{"id":711,"href":"http:\/\/www.chuckwardrealestate.com\/index.php\/wp-json\/wp\/v2\/posts\/706\/revisions\/711"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.chuckwardrealestate.com\/index.php\/wp-json\/wp\/v2\/media\/708"}],"wp:attachment":[{"href":"http:\/\/www.chuckwardrealestate.com\/index.php\/wp-json\/wp\/v2\/media?parent=706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.chuckwardrealestate.com\/index.php\/wp-json\/wp\/v2\/categories?post=706"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.chuckwardrealestate.com\/index.php\/wp-json\/wp\/v2\/tags?post=706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}