{"id":999,"date":"2025-09-18T19:27:20","date_gmt":"2025-09-18T19:27:20","guid":{"rendered":"http:\/\/www.chuckwardrealestate.com\/?p=999"},"modified":"2025-09-29T11:56:41","modified_gmt":"2025-09-29T11:56:41","slug":"genius-boosts-media-biz-with-sports-innovation-lab-acquisition","status":"publish","type":"post","link":"http:\/\/www.chuckwardrealestate.com\/index.php\/2025\/09\/18\/genius-boosts-media-biz-with-sports-innovation-lab-acquisition\/","title":{"rendered":"Genius Boosts Media Biz with Sports Innovation Lab Acquisition"},"content":{"rendered":"<ul>\n<li><strong>Deal combines Genius league data with target\u2019s<\/strong> <strong>real-time fan activation platform<\/strong><\/li>\n<li><strong>Acquisition seen supporting Genius media business<\/strong><\/li>\n<\/ul>\n<hr \/>\n<p>Genius Sports (NYSE: GENI) said Thursday it acquired Sports Innovation Lab in a transaction aimed at lifting the buyer\u2019s burgeoning media unit.<\/p>\n<figure id=\"attachment_219241\" aria-describedby=\"caption-attachment-219241\" data-style=\"width: 858px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-219241 size-post-thumbnail-858xAUTO lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Genius Sports\" width=\"858\" height=\"572\" data-src=\"http:\/\/www.chuckwardrealestate.com\/wp-content\/uploads\/2025\/09\/Genius-Sports-858x572-1.jpg\"><figcaption>Genius Sports appears on the screens of the NYSE. The company is buying Sports Innovation Lab. (Image: Genius Sports)<\/figcaption><\/figure>\n<p>Financial terms of the acquisition weren\u2019t disclosed, but there\u2019s chatter among analysts covering Genius Sports that the purchase was paid for using a small percentage of the sports betting data provider\u2019s more than $220 million in cash on hand. It\u2019s the latest sign Genius is committed to supporting its <a href=\"https:\/\/www.casino.org\/news\/genius-sports-stock-rallies-on-pmg-sports-advertising-deal\/\">advertising\/media arm<\/a>.<\/p>\n<blockquote class=\"main-blockquote\">\n<p>The acquisition fast-tracks the expansion of Genius Sports\u2019 media business, combining the most comprehensive official game data with the deepest fan intelligence available,\u201d according to a statement issued by the buyer.<\/p>\n<\/blockquote>\n<p>Genius\u2019 FANHub platform, which was acquired four years ago, combined with Sports Innovation Lab, could be a potent union because it creates one of the deepest fan databases in entertainment and sports &#8212; a potentially appealing trait to advertising agencies and brands.<\/p>\n<p>\u201cIt (the acquisition) enables brands and agencies to target fans with unmatched precision, directly connect campaigns to real behaviors and transactions, and deliver measurable return on investment across every channel,\u201d according to the press release.<\/p>\n<h2>Analyst Lauds Genius Sports Acquisition<\/h2>\n<p>Shares of Genius Sports are up nearly 45% year to date, making it <a href=\"https:\/\/www.casino.org\/news\/genius-sports-sportradar-secular-winners-says-analyst\/\">one of the best-performing<\/a> gaming equities. That rally extended Thursday on news of the Sports Innovation Lab deal. The transaction also drew some sell-side praise.<\/p>\n<div class=\"callout\">\n<p>In a new report to clients, Texas Capital analyst David Bain praised the Genius purchase, saying it fortifies \u201cupside optionality\u201d for a segment of the data provider <a href=\"https:\/\/www.casino.org\/news\/genius-sports-adds-digital-advertising-to-nfl-partnership\/\">that\u2019s underappreciated<\/a> in the investment community.<\/p>\n<\/div>\n<p>\u201cWe believe the combination of GENI and Sports Innovation\u2019s data can attract a uniquely-targeted audience at the best time of engagement for monetization by brands and advertisers,\u201d observes the analyst. \u201cSports Innovation Lab expands fan data into multiple verticals, including specific retail fan buys, as one example. Sports Innovation tracks billions of annual transactions, including purchases, attendance and viewership.\u201d<\/p>\n<p>Bain reiterated a \u201cbuy\u201d rating and $15 price target on Genius. That forecast implies upside of about 20% from current levels.<\/p>\n<h2>Genius Sports Media Business Gaining Momentum<\/h2>\n<p>Market participants typically view Genius as one of the two main providers of data to sportsbook operators. That\u2019s enviable positioning, and there\u2019s ample room for <a href=\"https:\/\/www.casino.org\/news\/genius-sports-ceo-locke-sees-massive-in-game-betting-opportunity\/\">long-term growth<\/a> in that segment, but the company\u2019s media unit is a source of momentum in its own right.<\/p>\n<p><strong>That segment accounted for approximately 22% of Genius&#8217; revenue last year, and Bain says it could be highlighted when the company holds its investor day on December 3.<\/strong><\/p>\n<p>It\u2019s possible the media segment will account for a greater percentage of Genius\u2019s earnings before interest, taxes, depreciation, and amortization (EBITDA) in the coming years.<\/p>\n<p>\u201cGENI\u2019s media services allow sportsbook and non-sportsbook customers to leverage GENI\u2019s data with multiple tools and\/or a self-serve platform. In prior research notes, we have cited GENI\u2019s media (in particular, its FANHub offering) offering aggressive upside to CY26E EBITDA estimates, particularly in 4Q,\u201d concludes Bain.<\/p>\n<p>The post <a href=\"https:\/\/www.casino.org\/news\/genius-boosts-media-biz-with-sports-innovation-lab-acquisition\/\">Genius Boosts Media Biz with Sports Innovation Lab Acquisition<\/a> appeared first on <a href=\"https:\/\/www.casino.org\/news\">Casino.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deal combines Genius league data with target\u2019s real-time fan activation platform Acquisition seen supporting Genius media business Genius Sports (NYSE: GENI) said Thursday it acquired Sports Innovation Lab in a transaction aimed at lifting the buyer\u2019s burgeoning media unit. Genius Sports appears on the screens of the NYSE. The company is buying Sports Innovation Lab. (Image: Genius Sports) Financial terms [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"_links":{"self":[{"href":"http:\/\/www.chuckwardrealestate.com\/index.php\/wp-json\/wp\/v2\/posts\/999"}],"collection":[{"href":"http:\/\/www.chuckwardrealestate.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.chuckwardrealestate.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.chuckwardrealestate.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.chuckwardrealestate.com\/index.php\/wp-json\/wp\/v2\/comments?post=999"}],"version-history":[{"count":2,"href":"http:\/\/www.chuckwardrealestate.com\/index.php\/wp-json\/wp\/v2\/posts\/999\/revisions"}],"predecessor-version":[{"id":1002,"href":"http:\/\/www.chuckwardrealestate.com\/index.php\/wp-json\/wp\/v2\/posts\/999\/revisions\/1002"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.chuckwardrealestate.com\/index.php\/wp-json\/wp\/v2\/media\/1001"}],"wp:attachment":[{"href":"http:\/\/www.chuckwardrealestate.com\/index.php\/wp-json\/wp\/v2\/media?parent=999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.chuckwardrealestate.com\/index.php\/wp-json\/wp\/v2\/categories?post=999"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.chuckwardrealestate.com\/index.php\/wp-json\/wp\/v2\/tags?post=999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}